Legal
Privacy Policy
Last updated: January 2025
1. Data controller
Alternetica SAS, based in Bogotá, Colombia, is the controller of personal data collected through this website and in the course of its services. Controller contact: contacto@alternetica.com
2. Data we collect
We collect the following types of information: (a) Contact data: name, email address, phone number, and company, voluntarily provided through our contact form. (b) Browsing data: IP address, browser type, pages visited, and time spent, automatically collected through cookies and analytics tools. (c) Project data: technical and commercial information shared during project development.
3. Purpose of processing
We use your personal data to: respond to your inquiries and service requests; manage the business relationship and delivery of contracted services; send communications related to our services (with your consent); improve our website and user experience; and comply with applicable legal obligations.
4. Legal basis for processing
Processing of your data is based on: consent given when completing our forms; performance of a service contract; compliance with legal obligations; and our legitimate interest in improving our services and maintaining the security of our platform.
5. Data sharing
We do not sell, rent, or share your personal data with third parties for those third parties' own commercial purposes. We may share data with: technology service providers acting as data processors (hosting, email, analytics); competent authorities when required by law; and business partners involved in delivering the contracted service, under confidentiality agreements.
6. International transfers
Some of our technology providers may be located outside Colombia. In such cases, we ensure that transfers are carried out with appropriate safeguards, in compliance with Law 1581 of 2012 and its implementing regulations.
7. Data retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, and thereafter for the periods required by applicable law. Contact data for prospects is retained for a maximum of 2 years from the last contact.
8. Your rights
In accordance with Law 1581 of 2012 (Colombia) and applicable regulations, you have the right to: access, update, and correct your personal data; request proof of your processing authorization; be informed about the use of your data; file complaints with the Superintendencia de Industria y Comercio; withdraw your authorization; and request deletion of your data when there is no legal obligation to retain it. To exercise these rights, write to us at: contacto@alternetica.com
9. Cookies
We use technically necessary cookies for the operation of the site and analytics cookies to understand how our platform is used. You can configure your browser to reject cookies, although this may affect site functionality. We do not use third-party behavioral advertising cookies.
10. Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, accidental loss, or destruction, including in-transit encryption (TLS), role-based access control, and periodic security reviews.
11. Changes to this policy
We may update this policy periodically. We will notify you of significant changes by posting the new version on this page with the update date. We recommend reviewing this policy regularly.
12. Contact
For privacy inquiries or to exercise your rights, contact us at: contacto@alternetica.com — Alternetica SAS, Bogotá, Colombia.