Our story
Alternetica was born from a shared frustration: seeing how mid-sized companies in Latin America invested in software that did not solve their real problems. Oversized projects, inadequate technologies, and consultants who did not understand the local context.
We founded Alternetica with a simple premise: to build technology that truly works for companies like those around us. Not adapted templates, not methodologies imported without context. Solutions designed from scratch for the Latin American market.
Today we remain the team that tells you the truth about your technology and helps you build the digital future of your company with pragmatism and technical excellence.
The team
Three disciplines working as a single unit to deliver complete results.
Building digital products
Engineering team
Full-stack engineers with experience in high-availability systems, distributed architectures, and products with millions of users.
Technology strategy and architecture
Consulting team
Digital transformation specialists with experience in sectors such as fintech, logistics, healthcare, and retail in Colombia, Mexico, and Peru.
User experience and product strategy
Product team
UX designers and product managers who ensure that what we build is usable, desirable, and profitable for your business.
Our values
What guides every decision we make in your project.
Technical honesty
We tell you what you need to hear, not what you want to hear. If a technology is not right for your case, we tell you even if it costs us the project.
Pragmatism
We prefer solutions that work over elegant solutions. Simplicity is not a limitation, it is mature engineering.
Ownership of results
We care that your product works in production, not just that it meets the contract scope. We are responsible for the result, not just the deliverable.
Continuous learning
The technology ecosystem changes fast. We dedicate time each week to updating our knowledge so we don't recommend obsolete technologies.
Mission
To empower mid-sized companies in Latin America with world-class technology that adapts to their reality, accelerates their growth, and gives them sustainable competitive advantage.
Vision
To be the reference technology partner for growing companies in Latin America: the team you call when the technology decision really matters.
Want to work with us?
Whether as a client or as part of the team, we are interested in meeting you.